It might be challenging to stay on top of the newest must-have skin-care components, but it is worthwhile to spend some time learning more about niacinamide. You might have noticed this ingredient when browsing through your Instagram feed, even if it doesn't receive as much attention as other skin-ageing fighters like retinoids or glycolic acid. Niacinamide generally referred to as Vitamin B3, is a substance that occurs naturally and maintains good skin. Niacinamide is a potent component for the skin, though B vitamins are best recognised for their ability to calm and soothe the nervous system.

Antioxidants found in niacinamide help enhance the skin barrier, and reduce hyperpigmentation, fine lines and wrinkles. Niacinamide also benefits all skin types and age groups, which is why dermatologists and other skin care professionals frequently suggest it.

It has strong anti-inflammatory characteristics, is perfectly safe for sensitive skin, and may be helpful if hormone changes are the root cause of your skin problems.

Why a Serum?

Serums are usually more potent than gels and creams. Due to the different molecular structures, serums can nourish the skin from within by penetrating its layers. but moisturisers just affect the outer layer. The main purpose of moisturisers is to add to and lock in the natural moisture of the body in order to moisturise the skin. On the other hand, serums are designed to profoundly permeate the skin and address or even reverse the cellular causes of skin damage and ageing. Since serums aim to rebuild the structure of skin cells, they are more likely to contain antioxidants, nutrients, and vitamins that improve skin brightness, smoothness, and suppleness.

Why PHYTORx Niacinamide + Vitamin C Booster Serum?

The Lotus Professional PHYTORx Niacinamide + Vitamin C Booster Serum is formulated with 2 holy grail ingredients and aids in new cell growth, balances and maintains skin's natural oil production enhances skin's elasticity & strength - ensuring overall skin health and texture. An efficacious water-soluble ingredient, Niacinamide, works on the skin's surface to clear blemishes, and hyperpigmentation & regulates sebum production, strengthening the skin's barrier function. In addition, it has Rice ferment filtrate, which is rich in amino acids to help brighten the skin. Vitamin C visibly reduces sun spots and signs of ageing to reveal bright and illuminating skin. Niacinamide strengthens the skin's barrier, reduces acne marks, helps with enlarged pores and gives an even skin texture. Vitamin C Vitamin C is a potent antioxidant that neutralizes free radicals, boosts collagen and makes the skin healthy.

• Reduces spots and blemishes
• Minimizes fine lines and wrinkles
• Treats hyperpigmentation
• Adds radiance to the skin
• Minimizes pores